Instagram Data Saver Mode

We recently shipped Data Saver Mode, a new feature on Instagram for Android that helps the app consume less mobile data. In this post, we’ll go over why we decided to work on this feature, our approach in developing it, the engineering implementation, and how people were impacted by it.

Motivation

The motivation behind building Data Saver Mode was threefold:

First, research suggested many people felt constrained while using Instagram because it consumed a big percentage of their data. We ran a survey in a few different countries (United States…

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